In age of digital marketing many businesses by being digital have established Global or National presence. The need to have substantial presence is the need of the hour. Since businesses have gone digital their marketing also has become digital.
Digital marketing provides for job opportunities beyond conventional marketing jobs. Your work would be using SEO (search engine optimization) tools to market better on digital landscape. This not necessarily requires salesman skills but an understanding of how search engines work and certain skills which are technical regarding promotion of business over the internet.
Digital marketing in India provides for modest earning if you are new to it or have just acquired it or are just entering the industry. This salary as entrant would be 25,000 INR monthly to an experienced person earning more than 1 lakh per month.
Here are top FREE certifications which you can get in Digital Marketing:
The certification provided by Google, is designed for entrepreneurs and new entrants to Digital Marketing. You can be assured of learning the basics of digital marketing. This can set your base for a good certification later.
Since Google provides certification, you can be assured its authentic.
READ also Awesome Free Online Courses
Alison is also another great certification platform where you can get certifications for free. However, you just have to sign up. It is a global presence and is one of the largest entity that provides free learning and free certifications.
Alison certifications are market relevant. You can look up for other courses.
A Digital Marketing course created by Sorav Jain provided by Udemy. Provides for 5.5 hours of video lectures on demand. Covers the basics of online marketing. You will also get a certifications at completion of course.
Since, this is a basic course you will learn the basics and familiarity with SEO, Analytics, etc.
It provides for free courses pertaining to digital marketing, blog marketing, SEO, email marketing, e-commerce marketing etc. It provides free e-book and have to pass an exam to get certified. The passing score is 50 percent and you can also retake the exam.
This marketing course is also absolutely free. Provided by MIT entrepreneurs collaborated to provide marketing certification and strategies. There are some courses for free whereas others are charged.
Hubspot is provides for courses which taught by marketing experts. A 5-hour course program which is absolutely free.
There are many other courses like Blueprint certification by Facebook, Digital marketing courses on edX, Linkedin Marketing courses etc. However, these courses are paid or require price payment for certifications.
The digital marketing course can certainly benefit your profile and make your resume credible, If you looking to enter digital marketing then such certifications can provide for foundation on which you can learn digital marketing.
Google, Alison, Udemy, e-Marketing Institute, Hubspot
A famous quote to start with,
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
John Quincy Adam
Leaders, as the quote mentions are those who inspires others. Certain bit of positive connotation attached to the word. It gives a sense of hope and inspiration whenever the word is uttered or mentioned anywhere.
What’s interesting is that word itself is associative and attributive. Meaning whenever you hear the word ‘leader’ either a leader pops up in your head or a quality. Example, it could be Nelson Mandela or Gandhi ji. A quality can also pop up in your head like self sacrificing/ responsible etc.
To have a better idea and to illuminate on what attributes do Leaders possess. Let us look at signs and attributes that are generally accepted as qualities that Leaders display.
Here are some of general character traits and signs of leaders,
You are a Motivator
A leader is a person who generally keeps the morale of the team high. She/he uses persuasion and encouragement as tools to promote cohesion among her/his team. If you are a person who generally helps in keeping the morale of the team members high, also are good with persuasion. Then you are on right track.
You are in it with your team
You are leading from the front. Leaders are good at decision making, in fact the best because they usually take up concerns of everyone and take long term interest into account. You invest and decide on matters concerning operation and management of your team.
You feel responsible for your team
Great leaders think not as individuals but better as team or as a unit. You feel responsible for actions of their team and more when team faces loss. You show high level of accountability for their actions and their team. Leaders rule with responsibility less with authority.
You are creative and game changer
Leaders display creative tendencies and are usually not followers of organizational rules of authority. You are out of the box thinkers. Leaders create opportunities for others and build capacity of others. You are sometimes seen to even challenge established rules of society.
You build good relations
Leaders are individuals not concerned and not bothered by petty concerns of the mind. You promote general good behavior. Leaders never indulge in petty talks and malicious gossips.
Also read Leadership at workplace
You are love responsibility but understand authority
As a leader you like to command with responsibility. At the same time you understand and respect authority by following it to the rule. You show high level of Discipline and Integrity.
You value people as ends, not means
Every Leader born or not, displays this character trait. You intrinsically value people. As leaders you will never treat them as means to achieve something. You value people. As a Leader you may or may not get along with people but you do not hold any biases towards them. You are generally good with everyone.
You are providers and nurturers
Leaders are drawn on their nurturing ability. Leadership allow a whole ecosystem of people to thrive and progress. As Leaders you provide help and assistance to those who are falling behind or those who are struggling.
You are a workaholic
All leaders are hard working individuals. Leaders work harder to bring positive change. However, you make time for people and other things. Leaders also are good with time management.
You are open to rational criticism
Leaders are open to criticism. In fact leaders learn from it and make changes. Leaders are open to ideas and criticism based on sound logic. Leaders know rational criticism helps one know weaknesses, which are otherwise ignored and gives opportunity to reflect and progress.
You are humble and express gratitude
Humble is a character trait shown by leaders. Leaders are those individuals who express gratitude whenever it is required. They are honest and firm in their actions with humbleness to account for.
Leaders are those people who stand up for wrong even if they are alone. They are honest in their expression. Leadership contribute positively to society to bring change for the better. They are those who sometimes misunderstood and hated for wrong reasons by the majority. So, these were signs which signify leadership quality in people.
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The idea of a startup and working for yourself is tempting and very exciting. But when you enter the startup world you realize that you lack real world experience and that can only come with time and experience. Startups require 4 essential components; an idea, product, team, execution
If your startup has a good idea, and it has a good product-market fit, and you have a good team, and if you execute it well, then it could really go well for you.
When it comes to startups we all know how hard it is to get ahead and be the best in your forte. As someone has rightly said, “A wise person learns from his mistakes. A wiser person learns from other peoples mistakes. But the wisest person of all learns from other peoples successes” In this article, we have put together a list of best books for aspiring entrepreneurs. Have a look:
18 Must Read Books for Young Entrepreneurs
The Millionaire Fastlane – MJ Demarco
The idea of getting rich is very basic in every country. You study hard, get a job, start to save, and keep on saving with only one thing in mind, to spend your money after your retirement.
You want to be rich and have a good life when you retire. But this is not how life works and you don’t have to necessarily need to settle.
This book sheds light on such an event and gives you a pretty good insight about retiring rich. It may sound like any other infomercial but you have to read it to believe it.
The Millionaire Fastlane has gotten good reviews on Goodreads and other web portals.
Think and Grow Rich – Napoleon Hill
One of the best seller when it comes to self-help books, Think and Grow Rich is also the author’s best work. Napoleon Hill is considered one of the best writers on self-help and motivation.
He has a strong belief that a determined mind can achieve anything in this world. Being a person from middle-class family, Napoleon has seen his fair share of bad days. He has a pretty good idea about being fortunate. For any young entrepreneurs, this is a must read book and a motivation goldmine.
The Four Hour Work Week – Tim Ferriss
Written by Princeton University guest lecturer Tim Ferriss, this book gives you a resourceful insight on how you can do more with less.
It is not about getting rich but how to become wealthy and live the comfortable lifestyle.
You can check GoodReads page to learn more about the book’s content.
The One Week Marketing Plan – Mark Satterfield
If you want to learn some serious marketing then this is a must read for every young entrepreneur out there.
Most businesses try to market themselves but whatever they do is not that effective. You will learn about growth hacking and how you can dramatically improve your marketing strategy.
How to Win Friends and Influence People – Dale Carnegie
We all know influencing people is one of the biggest quality ones can possess. This book shows how you can make yourself heard, improve your lifestyle, and influence the people around you.
This book was published in 1937 and sold over 15 million copies. This book is a timeless classic and its advice are still relevant to this date.
The E-Myth Revisited
There are many myths when it comes to starting a business but the ground reality is different.
For example, the founders of Instagram didn’t know how to code or founder of Uber doesn’t even know how to drive. This book cleans all the stigmas out.
Not everything is about making sales, or how big you are as there are other aspects to business as well.
This book has been a best seller and gotten great reviews by critics and users alike.
The Lean Startup –
Not all startups would go on to become successful ones. In most cases the mistake they have made and problems those startups faced can easily be fixed.
The book focuses on a new approach where you can learn a lot about some of the common problems and how you can keep your startup afloat during hard times.
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Zen and the Art of Motorcycle Maintenance-
The book is all about living better, how you can improve your lifestyle and be calm in all the situation. The story of love, fear, growth, personal gain, and acceptance. One of the best seller and has gotten so many positive reviews.
How Much is Enough? Money and the Good Life
What is the meaning of a good life? What is the meaning of earning and how much is enough? When the 2008’s financial crisis hit the world it crippled the world economy.
This is a book which will give the right answer to all those unanswered questions.
This book is among the modern classic written by Alan Lightman. Collection of fictional stories of Albert Einstein in 1905 when he worked as a clerk in the patent office.
The book is full of amazing stories about the genius that has ever lived. Must read for all the young entrepreneurs out there.
Zero to One
Yet another great addition to this list, Zero to One is a collection of stories by Peter Theil (founder & Investor)
He narrates a story about the time when “.com” was a big thing and how he and Elon Musk sold PayPal. How they were able to survive .com bubble and much more amazing stories.
Must read for anyone who is a fan of revolutionary startups.
Zero to one is also an NYT #1 bestseller and has gotten so much praise and positive reviews from critics and readers.
The Startup Owner’s Manual
This book is more like a cheat sheet for all the youngster out there looking to leave a mark. By famous author Steve Blank, he tells the stories of his experience and best practices to follow.
If you are serious about launching your startup, this is a must-read. You can know more about the book on GoodReads.
When we talk about business books all they have one thing in common which is that they give the same advice on how to launch your startup.
Rework provides you with the real-life lesson which is implementable. There are some unconventional lessons which will make you question and think.
One of the best book for any aspiring entrepreneur out there.
I AM THAT
This is a timeless classic by Sri Nisargadatta Maharaja. The book contains stories of followers who came to seek guidance and learn about self. His belief was that mind is the most powerful asset a human has and it should recognize and penetrate its own being. Little unconventional book to be considered in this list but certainly a worthy of a mention.
The Personal MBA
Any person who thinks of doing MBA, he/she usually wants to specialize in the certain area of marketing. This book debunks the idea of MBA and leaves you with critical thinking.
As suggested by the author, MBA is the waste of money and universities are teaching decade old lessons.
All about ideas, implementation and following the pattern.
The 5 Elements of Effective Thinking
Authors of this book are Mathematics professors. They are revealing the hidden powers of deep understanding, failure, question, and creative thinking.
It also makes a valid point on the idea of genius peoples. They aren’t a special breed they are the same as we are.
Influence: The Psychology of Persuasion
To understand the psychology behind why people say. “Yes”. And how you can use that to your advantage.
In the book, there is six universal principle, how to use them and be influential.
Contagious: Why Things Catch On
Named the best marketing book of 2014 and new york times best seller. This book sheds the light on what makes things popular? Why things go viral? And it is not because of advertising, it is something else. Read to find out more.
So there were some of the Must Read Books for Young Entrepreneurs in 2018. Did we miss anything? Do let us know in the comment section below.
While you are at it, check out our series of free-tests to know yourself better.
As a manager, when you hire someone new in the organization, do you think to yourself how long will they last? This is a very common problem which corporates and startups both face alike. Hiring is perhaps still an art rather than science.
It all boils down to the fact that dealing with people is unlike dealing with machines as people are unpredictable, they lie and they are constantly under stress and pressure.
What’s even more astounding is the fact that humans are very difficult to benchmark. This is very true if you accept the statement that marks don’t reflect intelligence.
Traditional ways of measuring human potential i.e. Aptitude is slowly losing its authenticity & charm. It doesn’t account for the practice effect which simply means that practicing for an aptitude test causes an improvement in score. This means that it is not a great indicator of cognitive thinking.
There are other indicators for measuring human potential that can work better for the traditional office settings. I am talking of course of personality and interest testing. It measures those traits of a human which are essential for him/her to do a particular job or task.
All these tests; personality, aptitude, interest, and intelligence are collectively called psychometric testing (psycho: meaning mind, and metric: meaning measure)
Some of the biggest firms in the world use psychometric testing as a base for recruitment and training of their workforce.
More than 18% of the organizations currently use personality tests in the hiring process, according to a survey conducted by the Society for Human Resource Management.
This number is growing at a rate of 10-15% a year according to many industrial and organizational psychologists, as well as the Association for Test Publishers. Talking about the top Fortune 500 companies, all of them use one form or another of psychometric testing.
If you are an entrepreneur who wants to hire the right people for the right job then you need to be extremely sure that your next hire doesn’t hamper the current business processes.
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Conducting psychometric testing for your workforce should absolutely be mandatory, especially if you are a small or a mid-size firm. These tools will help you to gauge a person in a completely different realm; his/her innate nature.
It’s true that there are limitations to these kinds of testing such as social desirability, random answering, faking good and it cannot measure all the properties of the human behavior. However, they do reveal a valid chunk of information which can help you hire your next best employee.
When used correctly, cognitive and personality tests can increase the chances that new employees will succeed. Since the cost of a bad hire is widely estimated to be at least one year’s pay, there are huge incentives for organizations to get hiring right. Unfortunately, too many organizations use the wrong psychometric assessments in the wrong way.
Here’s what organizations need to know in order to minimize potential risks and maximize the predictive accuracy of these tests.
Let’s take an example to see how the right application of psychometrics can help hire the right employee.
Psychometric in Corporate Environment – Which one would you hire?
Now would you be interested to know whether he scores well in logic and verbal, or would you be interested to know whether he is a people person who possesses certain personality characteristics such as Diplomatic nature, Achievement Orientation, Persistence and Stress tolerance?
The answer is a mixture of both. Since salespeople should be good in numbers as well as verbal intellect. In addition to this their personality should be of a particular type.
Generally, diplomatic people, they should be persistent with clients and should set high standards for themselves and should have stress tolerant ability in order to cope with their jobs. Similarly, we can create an ideal psychometric sheet for all types of functions and job slots.
Psychometric assessments are the most cost-effective tool for predicting future job performance. They provide an objective and standardized view of a range of candidate competencies, such as abilities and personality.
Psychometric assessments supply an organization with valuable information about an individual. These assessments produce results which can be compared against established industry benchmarks, providing a clear positioning of candidates’ potential to perform against large, relevant occupational groups.
Research confirms that the most accurate, holistic view of a candidate is achieved when psychometric assessments are used together with other methods, such as interviews and work sample tests.
In Conclusion, Psychometrics is not just limited to aptitude tests, it also includes personality tests, interest tests, and creativity tests.
Corporates should use psychometric tests in combination with interviews and work sample tests to hire new employees in order to ensure that no bad hire happens. This is especially true for the small and medium enterprises.