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Which MBA to choose ? Finance / Marketing / HR

What to choose in MBAReading Time: 4 minutes

Masters of Business Administration is a popular career choice among the youth. CAT (Common Admission Test) conducted by the IIM annually. Besides there are other admission tests like XAT, SNAP etc for B – school enrollment. This year around 2.44 lakh applications are received. Subsequently, many Top B – schools other than IIMs (Indian Institute of Management) take CAT scores as standard scores for admissions. 

Getting into IIMs or other B-schools is a challenge itself but what is equally important is choosing the right MBA which suits your lifestyle and career goals. Above all, just by going into any MBA just because college is better, chances are package won’t give you that sense of fulfillment you were looking for when planned to do an MBA. Also, if you enter one of the top B-schools packages offered are more or less the same. 

The article presents a general view of courses/streams offered in Management. It seeks to provide readers an over all information regarding nature of work, postings and other related information.

 

What to choose MBA in HR, Marketing, FinanceWhich MBA to choose ? Finance / Marketing / HR

 

MBA in finance : 

MBA in finance deals with the management of money. You deal with finance management of the company in which you are employed. Likewise, you can understand via an example, as a student you manage your pocket-money. Sometimes you save it to invest in buying branded clothes so that you can show and get appreciated. In the same vein, when an MBA in finance Manages money they are required to guide and invest where the company can get high or better returns. 

Naturally, they are to be good with numbers and statistics. Secondly, Finance Managers are persons who are responsible for strategic planning (its growth and investment related aspects. Most importantly, money is what drives everything today and your forte is managing it. Not to forget during your course you are to study 

  • Macroeconomics, 
  • Financial trading (money market and securities), 
  • Investment products like mutual funds, hedge funds etc, 
  • Business analysis, 
  • Accounting
  • Financial planning 
  • Risk Management
  • Mergers, Acquisition and Corporate restructuring
  • Financial strategies

 

All these topics/ subjects are taught as part of MBA in Finance. 

In terms of growth MBA in Finance is good. One can also do CFA (Chartered Financial Analyst). Firstly, you are placed as an Investment banker, Consultant and cash manager, credit manager, financial planner and risk manager. Secondly, People who are good with numbers and generally like to work by themselves or are ambitious can find meaningful work and good salary. 

MBA in HR (Human Resource Management)

As the name suggests it is the science of managing people. HR Managers are people who do recruitment, training, Salary, team management, Office operations, company policy, hiring, managing fringe benefits etc. 

HR managers are seen everywhere from Hotels to Call centers. In addition, they are seen in big corporate houses to various Firms. Your job here is to manage workplace and create a sound or manage a sound working place. Needless to say various aspects are related to an employee, these are :

  • Management of conflict at workplace
  • Salary
  • Grievance redressal of employees
  • Event management
  • Maintaining the decorum
  • General productivity of or work employees

 

In your course curriculum you are taught 

  • Individual behavior in an organisation
  • Social security laws
  • Labor laws
  • Recruitment process
  • Organisational behavior
  • Labor relations

 

For example, a person with effective communication skills, who can read people, have good people management skills are well suited as HR Managers. One of the plus points is that HR managers not always but usually are placed in metropolitan. Since, big corporate houses have their location on or near capitals and metropolitan. However, job growth in HR is relatively a little less as compared to Finance and Marketing. 

MBA in Marketing 

MBA in Marketing deals with making business profitable. Consequently, you are in charge of selling the product. Not literally though but you are the mind behind it. Marketing jobs starts from simple salesman job to high level jobs such as Marketing managers who are responsible for making a marketing strategy to promote more sale of product. 

It is a stressful job but is rewarding. Most importantly, many of the High paying jobs are found in marketing. Naturally they are performance oriented. The more you sell the more you are valued by the company. Usually, a person after doing an MBA in Marketing is posted as Area Sales in charge or manager. In short, you are head of sales of a particular region. 

In your course you shall study,

  • Consumer Behavior
  • Pricing Management
  • Product Management
  • Retail Management
  • Marketing laws and theories
  • Services 

 

Marketing Management requires people with good communication skills, good negotiation skills, tact and pragmatism. Further, marketing jobs are for those who are ambitious, creative and are motivated externally (material and reward factors)

Apart from these three specialization there is an MBA degree offered, which teaches all three ( +1) aspects of running a business like Marketing, Finance, HR and MIS). After that, MBA like International Business management, Operations management, etc will be covered in the next article.

To Conclude,

Do make a good choice seeing what fits you, what course interests you, what job profile you see yourself in?

Good Luck !

Read also Get better at Reading Comprehension

Brainpundits

Which MBA to choose ? Finance / Marketing / HR
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Best Data Science Certifications in India

Data Science CertificationsReading Time: 3 minutes

Data Science certifications in India are most sought after certifications today. Most organisations are becoming more and more inclined in using Data Science. Data Science is being used everywhere to make business  more profitable and understanding consumer.

The Data Science is categorized with IOT (Internet of things), Machine Learning, Deep Learning, AI (Artificial Intelligence) and Automation as the jobs of the future WEF Report 2018. However, one must know that Data is not just kept somewhere in a server but it is used to make companies much more efficient. Naturally, data science can be used to make the company more efficient and productive. Certainly, helps in cost cutting and rationalizing expenditure, making it more targeted.

 

To know more about Data Science read here

India is developing its market in the field of Data Science. Analytics India magazine reported that India contributed to 6% of job openings in Analytics and Data Science around the world. In other words it is roughly equal to the unemployment rate that we are going through. Also, it reports that there are about 97,000 jobs available for Data Science and Analytics. Most Importantly, Data Science jobs offer handsome earnings of about 12-15 lakh per annum. To sum up its a good bet career wise.

 

If you are looking to get certified in this field then here are some options that you should try,

 

Jigsaw Academy is one of the key institutions which provides Analytics and Data Science certification programs in India. Their Offices are in Delhi, Hyderabad and Bangalore.

In India this course is ranked second. It is one top courses available on Data Science.

Time Duration – 10 months

Fees – 3.65 lakhs + taxes (INR)

 

 

Provides an exclusive certification program on Data Science. Further it is an online program. The certification is provided by IBM and offers an online support.

Time Duration –  6 months

Fees – 48,000 +taxes (INR)

 

 

Upgrad seeks to provide Industry relevant programs for in collaboration with Educational Institutes and Industries.

Formed only recently in 2015, provides a range of courses. The above stated course is one of its best courses where on completion one is provided certification from IITB.

Time Duration – 11 months

Fees – 2.85 Lakh (INR)

 

Online certification program which provides learning in data science. Most importantly it Covers industry relevant content helping in building skills relevant in getting jobs. Moreover, it covers topics from Java to big data touching all relevant topics of data science.

Time duration : 6 months

Fees : 1,00,000 INR

 

 

You are provided certification in Data Science and Big data. The course curriculum gives provides industry relevant skills. Most importantly,  IMT Ghaziabad provides alumnus status on completion.

Provides learning experience on tools such as R, Spark, Apache etc.

Time Duration : 6 months

Fees : 80,000 + Taxes

So, here were top data science certifications in India

Good luck !!!

 

 

 

 

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Leader Vs Manager, Who are you ?

Reading Time: 3 minutes

“ where manager relies on persuasion, leader relies on inspiration.” 

 

Often what we see,observe or come across terms such as Leaders and Managers. To come to think of it they become hard to describe or usually would find overlapping descriptions. No doubt in both leaders and managers there are overlapping areas, but, there are points of distinction too.  

 

As per my knowledge this is a popular question asked in the interviews for jobs and getting into top MBA colleges. Also, it would be better to know which suits you the best, are you a leader or a manager?

 

Leaders and Managers are both important in their respective fields. There is a grey area where many qualities of a leader match with that of a manager and vice versa.

 

There are people who might be good managers but would not be good leaders. Also there would be good leaders who would not be as good a manager.

 

The article focuses on distinctions between the two. 

Leaders are simply understood as those who will lead the way. You can understand Gandhiji as a leader who essentially had led Indian freedom struggle against Colonialism in India. 

In military this distinction deepens, example, A company commander is leader of company of about 100 men in the battlefield. He is as much as participant in battlefield as any other soldier. He gives order regarding formations, tactics, and other important maneuvers in battlefield. As a manager a company commander manages his company’s civil and military supplies and grievance redressal of his men.

 

Leaders have qualities such as

  • Builds better cohesion among his teammates. Promotes goodwill among team.

  • Motivates and Inspires his team members.

  • Builds good connection with all team members.

  • Trains and teaches.

  • Orients team according to long-term and short-term goals which have to be accomplished.

  • A leader is a visionary, meaning he sees a long-term goal for organisation.

  • Leaders are sometimes people who challenge status quo.

  • They bring creativity and change to an organisation.

  • Leaders focus on bringing positive value to organisation.

  • They bring in both tangible and intangible changes which are good for an organisation. 

Read also 11 signs you are leader

Managers are people who provide efficiency to an organisation. They manage work and provide efficacy in an organisation.

If you watch football you would know Jose Mourinho, Arsene Wenger and Sir Alex Ferguson are elite managers. As said earlier goal is defined and managers promote efficiency like oversight of team performance, trading of players, best combination on field and most importantly winning UEFA champions league or EPL . They usually have authority which helps them override and take decisions at crucial time as and when required.

 

Managers have qualities such as

  • Usually work with authority.

  • Designate duties to members.

  • Monitor performances of team members.

  • Provides directions and advice when required.

  • Are usually those who execute plan and do the work.

  • Draws out a detailed plan with forecasting.

  • Managers are people who implement and produce tangible gains for an organisation.

  • Managers are usually task masters, members are the ones who work under the authority of Manager.

  • A manager is good at time management and effective communicator. 

Read also Leadership at workplace

Leaders and Manager both have their importance in an organisation. To put it in a laconic way, one outlines and leads to the goal/vision and other does the work required to achieve the goal/vision.

 

Hope it sheds light on the distinction between the two.

 

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Top 5 absolutely free digital marketing certifications

Reading Time: 3 minutes

 

 

In age of digital marketing many businesses by being digital have established Global or National presence. The need to have substantial presence is the need of the hour. Since businesses have gone digital their marketing also has become digital.

 

Digital marketing provides for job opportunities beyond conventional marketing jobs. Your work would be using SEO (search engine optimization) tools to market better on digital landscape. This not necessarily requires salesman skills but an understanding of how search engines work and certain skills which are technical regarding promotion of business over the internet.

 

Digital marketing in India provides for modest earning if you are new to it or have just acquired it or are just entering the industry. This salary as entrant would be 25,000 INR monthly to an experienced person earning more than 1 lakh per month.

 

Here are top FREE certifications which you can get in Digital Marketing:

 

The certification provided by Google, is designed for entrepreneurs and new entrants to Digital Marketing. You can be assured of learning the basics of digital marketing. This can set your base for a good certification later.

 

Since Google provides certification, you can be assured its authentic.

READ also Awesome Free Online Courses

 

 

Alison is also another great certification platform where you can get certifications for free. However, you just have to sign up. It is a global presence and is one of the largest entity that provides free learning and free certifications.

 

Alison certifications are market relevant. You can look up for other courses.

 

 

A Digital Marketing course created by Sorav Jain provided by Udemy. Provides for 5.5 hours of video lectures on demand. Covers the basics of online marketing. You will also get a certifications at completion of course.

 

Since, this is a basic course you will learn the basics and familiarity with SEO, Analytics, etc.

 

 

It provides for free courses pertaining to digital marketing, blog marketing, SEO, email marketing, e-commerce marketing etc. It provides free e-book and have to pass an exam to get certified. The passing score is 50 percent and you can also retake the exam.

 

 

This marketing course is also absolutely free. Provided by MIT entrepreneurs collaborated to provide marketing certification and strategies. There are some courses for free whereas others are charged.

 

Hubspot is provides for courses which taught by marketing experts. A 5-hour course program which is absolutely free.

 

There are many other courses like Blueprint certification by Facebook, Digital marketing courses on edX, Linkedin Marketing courses etc. However, these courses are paid or require price payment for certifications.

 

The digital marketing course can certainly benefit your profile and make your resume credible, If you looking to enter digital marketing then such certifications can provide for foundation on which you can learn digital marketing.

 


Photo credits

Google, Alison, Udemy, e-Marketing Institute, Hubspot

 

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11 Signs you are a Leader

Reading Time: 3 minutes

 

A famous quote to start with,

 

If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”

                                                                                                                                                                          John Quincy Adam

 

Leaders, as the quote mentions are those who inspires others. Certain bit of positive connotation attached to the word. It gives a sense of hope and inspiration whenever the word is uttered or mentioned anywhere. 

 

What’s interesting is that word itself is associative and attributive. Meaning whenever you hear the word ‘leader’ either a leader pops up in your head or a quality. Example, it could be Nelson Mandela or Gandhi ji. A quality can also pop up in your head like self sacrificing/ responsible etc.

 

To have a better idea and to illuminate on what attributes do Leaders possess. Let us look at signs and attributes that are generally accepted as qualities that Leaders display.

 

Here are some of  general character traits and signs of leaders,

 

  • You are a Motivator

A leader is a person who generally keeps the morale of the team high. She/he uses persuasion and encouragement as tools to promote cohesion among her/his team. If you are a person who generally helps in keeping the morale of the team members high, also are good with persuasion. Then you are on right track.

 

  • You are in it with your team

You are leading from the front.  Leaders are good at decision making, in fact the best because they usually take up concerns of everyone and take long term interest into account. You  invest and decide on matters concerning operation and management of your team.

 

  • You feel responsible for your team

Great leaders think not as individuals but better as team or as a unit. You feel responsible for actions of their team and more when team faces loss. You show high level of accountability for their actions and their team. Leaders rule with responsibility less with authority.

 

  • You are creative and game changer

Leaders display creative tendencies and are usually not followers of organizational rules of authority. You are out of the box thinkers. Leaders create opportunities for others and build capacity of others. You are sometimes seen to even challenge established rules of society.

 

  • You build good relations

Leaders are individuals not concerned and not bothered by petty concerns of the mind. You promote general good behavior. Leaders never indulge in petty talks and malicious gossips.

 

Also read Leadership at workplace

 

  • You are love responsibility but understand authority

As a leader you like to command with responsibility. At the same time  you understand and respect authority by following it to the rule. You show high level of Discipline and Integrity.

 

  • You value people as ends, not means

Every Leader born or not, displays this character trait. You intrinsically value people. As leaders you will never treat them as means to achieve something. You value people. As a Leader you may or may not get along with people but you do not hold any biases towards them. You are generally good with everyone.

 

  • You are providers and nurturers

Leaders are drawn on their nurturing ability. Leadership allow a whole ecosystem of people to thrive and progress. As Leaders you provide help and assistance to those who are falling behind or those who are struggling.

 

  • You are a workaholic

All leaders are hard working individuals. Leaders work harder to bring positive change. However, you make time for people and other things. Leaders also are good with time management.

 

  • You are open to rational criticism

Leaders are open to criticism. In fact leaders learn from it and make changes. Leaders are open to ideas and criticism based on sound logic. Leaders know rational criticism helps one know weaknesses, which are otherwise ignored and gives opportunity to reflect and progress.

 

  • You are humble and express gratitude

Humble is a character trait shown by leaders. Leaders are those individuals who express gratitude whenever it is required. They are honest and firm in their actions with humbleness to account for.

 

Leaders are those people who stand up for wrong even if they are alone. They are honest in their expression. Leadership contribute positively to society to bring change for the better. They are those who sometimes misunderstood and hated for wrong reasons by the majority. So, these were signs which signify leadership quality in people.

Hope you liked!!!

 

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18 Must Read Books for Young Entrepreneurs in 2018

Must Read Books for Young EntrepreneursReading Time: 7 minutes

The idea of a startup and working for yourself is tempting and very exciting. But when you enter the startup world you realize that you lack real world experience and that can only come with time and experience. Startups require 4 essential components; an idea, product, team, execution  

 

If your startup has a good idea, and it has a good product-market fit, and you have a good team, and if you execute it well, then it could really go well for you.

 

When it comes to startups we all know how hard it is to get ahead and be the best in your forte. As someone has rightly said, “A wise person learns from his mistakes. A wiser person learns from other peoples mistakes. But the wisest person of all learns from other peoples successes” In this article, we have put together a list of best books for aspiring entrepreneurs. Have a look:

 

18 Must Read Books for Young Entrepreneurs

 

 

The Millionaire Fastlane – MJ Demarco

The Millionaire Fastlane - MJ Demarco

The idea of getting rich is very basic in every country. You study hard, get a job, start to save, and keep on saving with only one thing in mind,  to spend your money after your retirement.
You want to be rich and have a good life when you retire. But this is not how life works and you don’t have to necessarily need to settle.

This book sheds light on such an event and gives you a pretty good insight about retiring rich. It may sound like any other infomercial but you have to read it to believe it.

The Millionaire Fastlane has gotten good reviews on Goodreads and other web portals.

 

Recommended – Top 5 Most Asked Questions in a Job Interview [ Most Common ]

 

Think and Grow Rich – Napoleon Hill

Think and Grow Rich - Napoleon Hill

One of the best seller when it comes to self-help books, Think and Grow Rich is also the author’s best work. Napoleon Hill is considered one of the best writers on self-help and motivation.
He has a strong belief that a determined mind can achieve anything in this world. Being a person from middle-class family, Napoleon has seen his fair share of bad days. He has a pretty good idea about being fortunate. For any young entrepreneurs, this is a must read book and a motivation goldmine.

 

The Four Hour Work Week – Tim Ferriss

The Four Hour Work Week - Tim Ferriss

Written by Princeton University guest lecturer Tim Ferriss, this book gives you a resourceful insight on how you can do more with less.

It is not about getting rich but how to become wealthy and live the comfortable lifestyle.

You can check GoodReads page to learn more about the book’s content.

 

The One Week Marketing Plan – Mark Satterfield

The One Week Marketing Plan - Mark Satterfield

If you want to learn some serious marketing then this is a must read for every young entrepreneur out there.

Most businesses try to market themselves but whatever they do is not that effective. You will learn about growth hacking and how you can dramatically improve your marketing strategy.

 

 

How to Win Friends and Influence People – Dale Carnegie

 

We all know influencing people is one of the biggest quality ones can possess. This book shows how you can make yourself heard, improve your lifestyle, and influence the people around you.

This book was published in 1937 and sold over 15 million copies. This book is a timeless classic and its advice are still relevant to this date.  

 

 

 

The E-Myth Revisited 

The E-Myth Revisited -

There are many myths when it comes to starting a business but the ground reality is different.

For example, the founders of Instagram didn’t know how to code or founder of Uber doesn’t even know how to drive. This book cleans all the stigmas out.

Not everything is about making sales, or how big you are as there are other aspects to business as well.

This book has been a best seller and gotten great reviews by critics and users alike.

 

 

The Lean Startup

The Lean Startup

Not all startups would go on to become successful ones. In most cases the mistake they have made and problems those startups faced can easily be fixed.

The book focuses on a new approach where you can learn a lot about some of the common problems and how you can keep your startup afloat during hard times.

 

Recommended – Temperament Test: The Oldest Personality Test

 

Zen and the Art of Motorcycle Maintenance-

Zen and the Art of Motorcycle Maintenance-

The book is all about living better, how you can improve your lifestyle and be calm in all the situation. The story of love, fear, growth, personal gain, and acceptance. One of the best seller and has gotten so many positive reviews.

 

How Much is Enough? Money and the Good Life

how much is enough

What is the meaning of a good life? What is the meaning of earning and how much is enough? When the 2008’s financial crisis hit the world it crippled the world economy.

This is a book which will give the right answer to all those unanswered questions.

 

Einstein’s Dreams

Einstein's Dreams

This book is among the modern classic written by Alan Lightman. Collection of fictional stories of Albert Einstein in 1905 when he worked as a clerk in the patent office.

The book is full of amazing stories about the genius that has ever lived. Must read for all the young entrepreneurs out there.

Zero to One

Zero to One

Yet another great addition to this list, Zero to One is a collection of stories by Peter Theil (founder & Investor)

He narrates a story about the time when “.com” was a big thing and how he and Elon Musk sold PayPal. How they were able to survive .com bubble and much more amazing stories.

Must read for anyone who is a fan of revolutionary startups.

Zero to one is also an NYT #1 bestseller and has gotten so much praise and positive reviews from critics and readers.

 

Recommended – 31 Interesting Psychological Facts You Never Heard Before

 

The Startup Owner’s Manual

The Startup Owner's Manual

This book is more like a cheat sheet for all the youngster out there looking to leave a mark. By famous author Steve Blank, he tells the stories of his experience and best practices to follow.

If you are serious about launching your startup, this is a must-read. You can know more about the book on GoodReads.

 

Rework

rework

When we talk about business books all they have one thing in common which is that they give the same advice on how to launch your startup.

Rework provides you with the real-life lesson which is implementable. There are some unconventional lessons which will make you question and think.

One of the best book for any aspiring entrepreneur out there.

 

I AM THAT

I AM THAT

This is a timeless classic by Sri Nisargadatta Maharaja. The book contains stories of followers who came to seek guidance and learn about self. His belief was that mind is the most powerful asset a human has and it should recognize and penetrate its own being. Little unconventional book to be considered in this list but certainly a worthy of a mention.

 

The Personal MBA

Any person who thinks of doing MBA, he/she usually wants to specialize in the certain area of marketing. This book debunks the idea of MBA and leaves you with critical thinking.

As suggested by the author, MBA is the waste of money and universities are teaching decade old lessons.

All about ideas, implementation and following the pattern.

 

The 5 Elements of Effective Thinking

The 5 Elements of Effective Thinking

Authors of this book are Mathematics professors. They are revealing the hidden powers of deep understanding, failure, question, and creative thinking.

It also makes a valid point on the idea of genius peoples. They aren’t a special breed they are the same as we are.

 

Influence: The Psychology of Persuasion

 

Influence: The Psychology of Persuasion

To understand the psychology behind why people say. “Yes”. And how you can use that to your advantage.

In the book, there is six universal principle, how to use them and be influential.

 

Contagious: Why Things Catch On

Contagious Why Things Catch On

Named the best marketing book of 2014 and new york times best seller. This book sheds the light on what makes things popular? Why things go viral? And it is not because of advertising, it is something else. Read to find out more.

So there were some of the Must Read Books for Young Entrepreneurs in 2018. Did we miss anything? Do let us know in the comment section below.

While you are at it, check out our series of free-tests to know yourself better.

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Psychometric in Corporate Environment

Reading Time: 3 minutes

As a manager, when you hire someone new in the organization, do you think to yourself how long will they last? This is a very common problem which corporates and startups both face alike. Hiring is perhaps still an art rather than science.

It all boils down to the fact that dealing with people is unlike dealing with machines as people are unpredictable, they lie and they are constantly under stress and pressure.

What’s even more astounding is the fact that humans are very difficult to benchmark. This is very true if you accept the statement that marks don’t reflect intelligence.

Traditional ways of measuring human potential i.e. Aptitude is slowly losing its authenticity & charm. It doesn’t account for the practice effect which simply means that practicing for an aptitude test causes an improvement in score. This means that it is not a great indicator of cognitive thinking.

There are other indicators for measuring human potential that can work better for the traditional office settings. I am talking of course of personality and interest testing. It measures those traits of a human which are essential for him/her to do a particular job or task.

All these tests; personality, aptitude, interest, and intelligence are collectively called psychometric testing (psycho: meaning mind, and metric: meaning measure)

Some of the biggest firms in the world use psychometric testing as a base for recruitment and training of their workforce.

More than 18% of the organizations currently use personality tests in the hiring process, according to a survey conducted by the Society for Human Resource Management.

This number is growing at a rate of 10-15% a year according to many industrial and organizational psychologists, as well as the Association for Test Publishers. Talking about the top Fortune 500 companies, all of them use one form or another of psychometric testing.

If you are an entrepreneur who wants to hire the right people for the right job then you need to be extremely sure that your next hire doesn’t hamper the current business processes.

 

Recommended – The SOCH Approach | Everything You Need to Know

 

Conducting psychometric testing for your workforce should absolutely be mandatory, especially if you are a small or a mid-size firm. These tools will help you to gauge a person in a completely different realm; his/her innate nature.

It’s true that there are limitations to these kinds of testing such as social desirability, random answering, faking good and it cannot measure all the properties of the human behavior. However, they do reveal a valid chunk of information which can help you hire your next best employee.

When used correctly, cognitive and personality tests can increase the chances that new employees will succeed. Since the cost of a bad hire is widely estimated to be at least one year’s pay, there are huge incentives for organizations to get hiring right. Unfortunately, too many organizations use the wrong psychometric assessments in the wrong way.

Here’s what organizations need to know in order to minimize potential risks and maximize the predictive accuracy of these tests.

Let’s take an example to see how the right application of psychometrics can help hire the right employee.

Psychometric in Corporate Environment  – Which one would you hire?

Now would you be interested to know whether he scores well in logic and verbal, or would you be interested to know whether he is a people person who possesses certain personality characteristics such as Diplomatic nature, Achievement Orientation, Persistence and Stress tolerance?

The answer is a mixture of both. Since salespeople should be good in numbers as well as verbal intellect. In addition to this their personality should be of a particular type.

Generally, diplomatic people, they should be persistent with clients and should set high standards for themselves and should have stress tolerant ability in order to cope with their jobs. Similarly, we can create an ideal psychometric sheet for all types of functions and job slots.

Psychometric assessments are the most cost-effective tool for predicting future job performance. They provide an objective and standardized view of a range of candidate competencies, such as abilities and personality.

Psychometric assessments supply an organization with valuable information about an individual. These assessments produce results which can be compared against established industry benchmarks, providing a clear positioning of candidates’ potential to perform against large, relevant occupational groups.

Research confirms that the most accurate, holistic view of a candidate is achieved when psychometric assessments are used together with other methods, such as interviews and work sample tests.

 

Conclusion

 

In Conclusion, Psychometrics is not just limited to aptitude tests, it also includes personality tests, interest tests, and creativity tests.

Corporates should use psychometric tests in combination with interviews and work sample tests to hire new employees in order to ensure that no bad hire happens. This is especially true for the small and medium enterprises.